We’re 3B.Brand & Creative Studio.
Your brand & visual partner
Baghdad · Since 2022
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We build brands with depth for people who mean business. One studio in Baghdad, working in three moves: define the brand, build the system, guide how it grows. Find us in Baghdad, or wherever a brief needs a partner.
Our work
Big In
01 / 07
A retro Americana social venue where gaming, dining and nightlife meet. Built as a feeling before a look: five pillars, a tagline system, a voice that recognises rather than invites, and five retro colours.
People don’t visit Big In. They are Big In.Social venue · Mind for Rent↗
Big In
People don’t visit Big In. They are Big In.
A retro Americana social venue where gaming, dining and nightlife meet. Built as a feeling before a look: five pillars, a tagline system, a voice that recognises rather than invites, and five retro colours.

Beelus
A title card, not a logo.
A Baghdad production house rebuilt like a film’s opening: one condensed title, a red arc rising like light before the take, and a 116-page guideline for every crew.

Ziggurat City
Where life rises.
West of Baghdad, the Ziggurat of Aqar Quf has stood for about 3,400 years; in Akkadian the word means to build high. A full rebrand of the residential city from that meaning.

ATHR
Spaces, considered.
An interiors studio that plans, designs, builds and styles. An identity balanced between human feeling and architectural precision.

Next Level Resort
The elevation you feel, not just see.
Brand strategy and a visual identity for a coastal resort, written around a feeling rather than a facility.

Levana
One structure. Endless support.
A supplier of coffee, syrups and bakery. Its L repeats six times in one continuous circle, and a whole system of sub-brands and packaging follows.

404
The problem wasn’t the design. It was the perception.
From student café to digital coffee space: a new positioning, a tone of voice, a pixel-born identity and a relaunch, 404 Reloaded.
The 3B Method™
Three moves. We stay for the third.
How we work
Signature service
One campaign · Many partners
VCG™
VisualCampaignGuideline
One guideline for every
agencyon the campaign.
The studio · Baghdad
Local time
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One team.
Many minds.
Designers, strategists, writers and directors, working with the studio project by project. Measured by delivery, not hours.